Gareth's College Blog: A2 Comms - Colonial Attitudes

This advert for Pear's Soap is a great demonstration of colonial attitudes:

Comms Assessment Objectives

AO1: This tests the ability of candidates to communicate in the register of communication and culture. Candidates are expected to: demonstrate skills in the application of communication forms, and both competence and creativity in applying the conventions of written and multimedia formats AO2: This tests the ability of candidates to understand the content and concepts offered by the qualification. Candidates are expected to: demonstrate knowledge and understanding of concepts and critical debates relevant to the discipline of communication and culture
AO3: This tests the ability of candidates to apply knowledge. Candidates are expected to: demonstrate analytical, comparative and interpretive skills in applying relevant concepts and perspectives to cultural products and cultural practices
AO4: This tests the ability of candidates to work with relevant resources drawn from a range of sources. Candidates are expected to: demonstrate the ability to identify and investigate primary and secondary material appropriate to the exploration of key concepts in communication and culture

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Wednesday, 22 October 2014

A2 Comms - Colonial Attitudes

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