Gareth's College Blog: AS Comms

Watch this short clip showing Jane Elliott's research into the phenomenon we call the 'Pygmalion Effect':

Comms Assessment Objectives

AO1: This tests the ability of candidates to communicate in the register of communication and culture. Candidates are expected to: demonstrate skills in the application of communication forms, and both competence and creativity in applying the conventions of written and multimedia formats AO2: This tests the ability of candidates to understand the content and concepts offered by the qualification. Candidates are expected to: demonstrate knowledge and understanding of concepts and critical debates relevant to the discipline of communication and culture
AO3: This tests the ability of candidates to apply knowledge. Candidates are expected to: demonstrate analytical, comparative and interpretive skills in applying relevant concepts and perspectives to cultural products and cultural practices
AO4: This tests the ability of candidates to work with relevant resources drawn from a range of sources. Candidates are expected to: demonstrate the ability to identify and investigate primary and secondary material appropriate to the exploration of key concepts in communication and culture

Gareth's College Blog

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Monday, 29 September 2014

AS Comms - Pygmalion Effect

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